About Us

More Than Clothing. A Mindset.

Welcome to HundredAndTenPercent.

We believe that success comes from giving more than what’s expected. One extra rep. One extra mile. One better decision. One hundred and ten percent.

Our mission is simple: to create premium clothing that represents ambition, discipline and continuous self-improvement. Every design is made for people who refuse to settle for average and strive to become better every single day.

Whether you’re training in the gym, working towards your goals, building a business or simply pushing yourself to improve, HundredAndTenPercent is designed to remind you of the mindset that gets you there.

We’re a proudly UK-based independent brand, focused on quality, clean designs and clothing you’ll want to wear every day.

This is more than fashion.

It’s a commitment to becoming the best version of yourself.

Wear the mindset. Live the standard.

Thank you for supporting our journey. We’re only just getting started.

— The HundredAndTenPercent Team